Heather Vale Goss of Performance Marketing Insider interviews Ross Goldberg, also known as the Traffic Master. He is a speaker, trainer, consultant, and renowned web traffic expert. He is creator of The Traffic Manifesto, best-selling author of The Web Traffic Book: A Definitive Guide to Crushing Your Competitors and Getting all the Customers You Ever Need, and at one time helped run StomperNet, one of the web’s biggest traffic generation training grounds. In this video, the first in a series of four, Heather interviews Ross about the basics of web traffic, how he started in the industry, mistakes he made, and the trials and tribulations that led to valuable lessons learned. You’ll find out the anatomy of a search engine, the evolution of content marketing and how to use it effectively, the basics of video marketing and more.
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Who is The Unwrapper?
Heather Vale (Heather Vale Goss) is a writer, interviewer, journalist and show host known as The Unwrapper™. She is the premier freelance interviewer on the web and over the past 20 years has worked in all media (TV, radio, print and online).
Her main beats are business, internet marketing, content creation, fine art, personal development, health and parenting -- many of which are personal passions as well. She is also a corporate, event and wedding videographer. Originally from Toronto, she is now a single mom living in Las Vegas.
What is “Unwrapping”?
Heather defines "unwrapping" as peeling back the layers of the onion to discover the truth on any given topic. While many online interviewers ask surface-level questions, Heather is known for digging deeper and revealing more powerful content. Her videography work often "unwraps" an event with behind-the-scenes views.
It's also fun to say that one of her guests was "Unwrapped" by her rather than just interviewed. To find out more about her services, check out her Hire Heather page.
