Heather Vale Goss of Performance Marketing Insider interviews Ted Dhanik, CEO of Engage:BDR, at Affiliate Summit West. In this second part of a 2-part interview, discover whether you are better off using their full-serve or self-serve services, and why it benefits you for them to have more wallet share. Find out how mobile has changed the advertising industry as a whole, how supply growth compares to demand growth, how to optimize your site for mobile, what tweaks to make in your campaigns, and why 2014 will be a good year for increasing mobile advertising. Ted also gives advice on optimizing your creative for better conversions and ROI, and how to control your loss by using RTB at the beginning of a campaign. Interview took place at Affiliate Summit West, Las Vegas, in January 2014.
Sign up for more free interviews, videos, newsletters and bonuses:
Who is The Unwrapper?
Heather Vale (Heather Vale Goss) is a writer, interviewer, journalist and show host known as The Unwrapper™. She is the premier freelance interviewer on the web and over the past 20 years has worked in all media (TV, radio, print and online).
Her main beats are business, internet marketing, content creation, fine art, personal development, health and parenting -- many of which are personal passions as well. She is also a corporate, event and wedding videographer. Originally from Toronto, she is now a single mom living in Las Vegas.
What is “Unwrapping”?
Heather defines "unwrapping" as peeling back the layers of the onion to discover the truth on any given topic. While many online interviewers ask surface-level questions, Heather is known for digging deeper and revealing more powerful content. Her videography work often "unwraps" an event with behind-the-scenes views.
It's also fun to say that one of her guests was "Unwrapped" by her rather than just interviewed. To find out more about her services, check out her Hire Heather page.
