You might remember FeedBlitz as a simple RSS service, but now it’s changed and evolved into a full suite of tools including email autoresponder capabilities and an ad network. Heather Vale Goss of Performance Marketing Insider speaks with FeedBlitz Founder & CEO Phil Hollows about their journey since its 2005 launch. Discover how they measure up over the competitors in both RSS and email marketing services, how you can make money with their ad network when you send email campaigns, the other ways their new developments impact performance marketers, what’s involved in migrating from other platforms, and more. Interview took place at NMX the New Media Expo in Las Vegas, Jan. 2014.
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Who is The Unwrapper?
Heather Vale (Heather Vale Goss) is a writer, interviewer, journalist and show host known as The Unwrapper™. She is the premier freelance interviewer on the web and over the past 20 years has worked in all media (TV, radio, print and online).
Her main beats are business, internet marketing, content creation, fine art, personal development, health and parenting -- many of which are personal passions as well. She is also a corporate, event and wedding videographer. Originally from Toronto, she is now a single mom living in Las Vegas.
What is “Unwrapping”?
Heather defines "unwrapping" as peeling back the layers of the onion to discover the truth on any given topic. While many online interviewers ask surface-level questions, Heather is known for digging deeper and revealing more powerful content. Her videography work often "unwraps" an event with behind-the-scenes views.
It's also fun to say that one of her guests was "Unwrapped" by her rather than just interviewed. To find out more about her services, check out her Hire Heather page.
