Heather Vale Goss, also known as The Unwrapper™, interviews Rick Calvert, CEO and Co-Founder of NMX, The New Media Expo for Profitable Social Media and Performance Marketing Insider. Appropriately enough, the interview was conducted in the NMX Lounge at NAB, Las Vegas.
In this interview discover how NMX evolved out of the original BlogWorld and New Media Expo, what can be found at NMX each year, why entrepreneurs should add new media elements to their businesses, how companies like Red Bull are blurring the lines between content and advertising through content marketing, some various ideas about how you can incorporate social media and new media into your customer relations, how new media fits into the traditional broadcasting world, and more.
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Who is The Unwrapper?
Heather Vale (Heather Vale Goss) is a writer, interviewer, journalist and show host known as The Unwrapper™. She is the premier freelance interviewer on the web and over the past 20 years has worked in all media (TV, radio, print and online).
Her main beats are business, internet marketing, content creation, fine art, personal development, health and parenting -- many of which are personal passions as well. She is also a corporate, event and wedding videographer. Originally from Toronto, she is now a single mom living in Las Vegas.
What is “Unwrapping”?
Heather defines "unwrapping" as peeling back the layers of the onion to discover the truth on any given topic. While many online interviewers ask surface-level questions, Heather is known for digging deeper and revealing more powerful content. Her videography work often "unwraps" an event with behind-the-scenes views.
It's also fun to say that one of her guests was "Unwrapped" by her rather than just interviewed. To find out more about her services, check out her Hire Heather page.
