Heather Vale Goss of Performance Marketing Insider talks with Bret Grow, President and CEO of LinkTrust about their new and innovative solutions. Founded in 2002, LinkTrust is one of the most established providers of tracking tools for performance marketers. Their new lead generation and management software continues to grow, and the company is trusted to provide marketing intelligence. Discover how you can use LinkTrust to track online marketing and advertising, capture and validate consumer information, filter and sell it in real time. This allows you to better assess where your ROI is coming from and then optimize your traffic, including adjusting payouts to various affiliates. Interview took place at Affiliate Summit West in Las Vegas, January 2014.
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Who is The Unwrapper?
Heather Vale (Heather Vale Goss) is a writer, interviewer, journalist and show host known as The Unwrapper™. She is the premier freelance interviewer on the web and over the past 20 years has worked in all media (TV, radio, print and online).
Her main beats are business, internet marketing, content creation, fine art, personal development, health and parenting -- many of which are personal passions as well. She is also a corporate, event and wedding videographer. Originally from Toronto, she is now a single mom living in Las Vegas.
What is “Unwrapping”?
Heather defines "unwrapping" as peeling back the layers of the onion to discover the truth on any given topic. While many online interviewers ask surface-level questions, Heather is known for digging deeper and revealing more powerful content. Her videography work often "unwraps" an event with behind-the-scenes views.
It's also fun to say that one of her guests was "Unwrapped" by her rather than just interviewed. To find out more about her services, check out her Hire Heather page.
