In this first part of a 2-part interview, Heather Vale Goss of Performance Marketing Insider talks with Jeff McCollum, Founder and President of CAKE, about how their platform provides an invaluable suite of tools for performance marketers. Find out what sets them apart from competitors, and how their focus on being reliable and scalable is an asset to you. CAKE aims to be innovative and evolve with industry, continuously adding feature sets that allow you to build your business. You have access to tracking tools, web analytics, mobile install and activity tracking, and lead generation. You can capture data, distribute data, track search and display, with an entire ecosystem in performance-based marketing. It tells you the lifetime value of a spend, where to focus your efforts and how to increase your ROI. And it’s all designed to be a “piece of CAKE.” Now there’s a new entry-level self-serve platform, cupCAKE, designed for soloentrepreneurs and smaller businesses. In Part 2 of this interview, you’ll find out more about the features and benefits of cupCAKE.
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Who is The Unwrapper?
Heather Vale (Heather Vale Goss) is a writer, interviewer, journalist and show host known as The Unwrapper™. She is the premier freelance interviewer on the web and over the past 20 years has worked in all media (TV, radio, print and online).
Her main beats are business, internet marketing, content creation, fine art, personal development, health and parenting -- many of which are personal passions as well. She is also a corporate, event and wedding videographer. Originally from Toronto, she is now a single mom living in Las Vegas.
What is “Unwrapping”?
Heather defines "unwrapping" as peeling back the layers of the onion to discover the truth on any given topic. While many online interviewers ask surface-level questions, Heather is known for digging deeper and revealing more powerful content. Her videography work often "unwraps" an event with behind-the-scenes views.
It's also fun to say that one of her guests was "Unwrapped" by her rather than just interviewed. To find out more about her services, check out her Hire Heather page.
