Heather Vale Goss talks to Ross Goldberg, renowned Traffic Master and best-selling author of The Web Traffic Book. In this video, the third in a series of four, discover what’s required to make your blog or website search-engine friendly, the key to growing your traffic and increasing your authority, the benefits of social selling, how to make yourself indispensable, and how winners set themselves apart from the competition. You will also find out how to optimize your ROI with paid traffic, what type of landing page you should use, how to create a path to the sale, the highest-ROI paid traffic method available and why it’s so effective.
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Who is The Unwrapper?
Heather Vale (Heather Vale Goss) is a writer, interviewer, journalist and show host known as The Unwrapper™. She is the premier freelance interviewer on the web and over the past 20 years has worked in all media (TV, radio, print and online).
Her main beats are business, internet marketing, content creation, fine art, personal development, health and parenting -- many of which are personal passions as well. She is also a corporate, event and wedding videographer. Originally from Toronto, she is now a single mom living in Las Vegas.
What is “Unwrapping”?
Heather defines "unwrapping" as peeling back the layers of the onion to discover the truth on any given topic. While many online interviewers ask surface-level questions, Heather is known for digging deeper and revealing more powerful content. Her videography work often "unwraps" an event with behind-the-scenes views.
It's also fun to say that one of her guests was "Unwrapped" by her rather than just interviewed. To find out more about her services, check out her Hire Heather page.