Heather Vale Goss interviews Traffic Master Ross Goldberg, speaker, trainer, consultant, and renowned web traffic expert. He is creator of The Traffic Manifesto and best-selling author of The Web Traffic Book: A Definitive Guide to Crushing Your Competitors and Getting all the Customers You Ever Need. In this video, the second in a series of four, Heather talks to him about SEO and content marketing for traffic. You’ll discover the best video marketing formats and why it’s OK to break the rules, how Google measures your content’s value, how much of your audience you lose as the video gets longer, how to figure out what performs, how to incorporate a call to action in a viral video (without making a commercial), how to brand your video marketing content, the best type of content to produce, the secrets to ranking on Google and winning the SEO game, what your backlink anchor text should include, and more.
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Who is The Unwrapper?
Heather Vale (Heather Vale Goss) is a writer, interviewer, journalist and show host known as The Unwrapper™. She is the premier freelance interviewer on the web and over the past 20 years has worked in all media (TV, radio, print and online).
Her main beats are business, internet marketing, content creation, fine art, personal development, health and parenting -- many of which are personal passions as well. She is also a corporate, event and wedding videographer. Originally from Toronto, she is now a single mom living in Las Vegas.
What is “Unwrapping”?
Heather defines "unwrapping" as peeling back the layers of the onion to discover the truth on any given topic. While many online interviewers ask surface-level questions, Heather is known for digging deeper and revealing more powerful content. Her videography work often "unwraps" an event with behind-the-scenes views.
It's also fun to say that one of her guests was "Unwrapped" by her rather than just interviewed. To find out more about her services, check out her Hire Heather page.
