This is a look at an interview with Mike Filsaime that Heather did for Rick Raddatz’s Profit Profit Profit club. You get the interview pre-show prep and banter, and the first part of the interview, since the rest was for paid members only.
Mike Filsaime started Internet marketing in October of 2002. Within two years he quit his job in the car business and became a full-time marketer, and in early 2006 became a millionaire. Since then he has grown his company from running in a spare bedroom to a large operation employing a talented roster. But he has also scaled down his business when required, focusing on the most profitable aspects instead of trying to create too much. He is known for products and tools like Butterfly Marketing, PayDotCom and Deal Guardian as well as partnerships like AffiliateDotCom and Video Genesis.
Crafting an offer is an important part of the sales and marketing process, and Mike has perfected the process through trial, error and huge success. What you put in, what you leave out, how you present it and who you’re targeting all have an effect of your bottom line.
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Who is The Unwrapper?
Heather Vale (Heather Vale Goss) is a writer, interviewer, journalist and show host known as The Unwrapper™. She is the premier freelance interviewer on the web and over the past 20 years has worked in all media (TV, radio, print and online).
Her main beats are business, internet marketing, content creation, fine art, personal development, health and parenting -- many of which are personal passions as well. She is also a corporate, event and wedding videographer. Originally from Toronto, she is now a single mom living in Las Vegas.
What is “Unwrapping”?
Heather defines "unwrapping" as peeling back the layers of the onion to discover the truth on any given topic. While many online interviewers ask surface-level questions, Heather is known for digging deeper and revealing more powerful content. Her videography work often "unwraps" an event with behind-the-scenes views.
It's also fun to say that one of her guests was "Unwrapped" by her rather than just interviewed. To find out more about her services, check out her Hire Heather page.
